| ID | 376082 |
| Call Number | 658.87 P171M8 |
| Title Proper | Marketing channel strategy |
| Language | ENG |
| Author | Stern, Louis W. ; El-Ansary, Adel I. |
| Edition Statement | 8th |
| Publication | Oxon, Routledge, 2018. |
| Description | 496p.+ 24cm |
| Summary / Abstract (Note) | Book to offer a completely unique, updated approach to channel marketing adapted for the modern omni-channel reality. The book builds a model showing how to engage customers across multiple marketing channels simultaneously and seamlessly |
| Price. Qualification | PB |
| Classification Number | 658.87 |
| Key Words | Segmentation ; Channel strategies ; Managing channel relationships |